Project Highlight
Amazon NAS Speed
Supporting a key growth priority by managing high-volume creative production in a fast-turn, high-visibility environment.
The Client
Speed is the program within Amazon Prime membership that promotes the Same-Day Delivery benefit across a broad selection of items and categories, focusing on urgent and last-minute purchases. The goal is to make Amazon feel like the default destination for “need it now” shopping by driving awareness and adoption of ultra-fast delivery.
As the lead agency PM, I oversee monthly creative asset production and sit at the intersection of creative operations and account management. I keep the work moving, keep the teams unblocked, and make sure deliverables land on time with a high level of client satisfaction. I also participate in multiple weekly leadership reviews, where I capture feedback, translate into action items, and ensure they’re addressed.
Key skills deployed: cross-functional coordination, account management, creative production, intake prioritization, workflow optimization, review cycle management, urgency calibration, QA and version control
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Scope & Execution
In a typical month, we produce and localize about 80-100 assets, depending on how many campaigns are live. For this workstream, we use stock comps and gen AI. That means we aren’t just executing creative, we’re also sourcing and selecting imagery, which naturally increases iteration and feedback cycles. Once creative is approved, delivery still has its own complexity. Assets move through multiple internal Amazon proprietary platforms across reviews, QA, and publishing, with a high bar for quality and accuracy.
It’s a high-touch, client-centric workflow with frequent communication and fast pivots.
Grocery focuses on perishables within the same-day store experience, with a key differentiator: customers can buy grocery and non-grocery items together in a single cart for a more seamless trip.
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Challenges
This program is a strategic priority with increasing capital investment from Amazon. so timelines are tight and visibility is high. Leadership asks can pop up with little notice and still need to turn quickly.
As teams and priorities evolve, direction can shift midstream, and early on we saw a lot of iteration in leadership reviews, which added rounds.
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Impact & Results
Over time, I’ve been able to reduce timelines and revisions by documenting leadership feedback patterns and translating them into clearer direction upfront, and I continue to maintain that system so we can anticipate preferences instead of looping. I have also sped up approvals by tightening handoffs, aligning stakeholders earlier, and keeping review cycles organized across multiple platforms and checkpoints. The goal has been to keep rounds focused and timelines realistic, without ever lowering the bar.
Deal of the Day/Week
DOTD drives awareness and trial of perishable products available via same-day delivery, supporting an SVP priority to grow the share of US Prime members purchasing perishables. The program scales from 26.8k customers in November 2024 to 1.03M customers in November 2025, and I support the creative production behind ongoing A/B testing across variables like copy, background, and the number of deals featured.
Working on Amazon NAS Speed has sharpened my ability to run high-volume creative production under tight timelines while keeping client communication steady, clear, and calm. Along the way, I’ve learned how to reduce swirl, speed up approvals, and keep quality high, and I’m excited to bring the same mix of structure and collaboration to any team.