Project Highlight
Talent Report
A dynamic sales companion that tells a compelling story.
The Challenge
The previous Talent Report, intended as a useful tool for the business development team to use during sales pitch, was a static collection of facts and figures. It did not effectively highlight product features or selling points. It was an underutilized resource.
Key Skills Deployed: graphic design, customer insights, sales, stakeholder engagement, project management
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The Process
My approach to breathing new life into the report was holistic. Spearheading the research, stakeholder input, design, and content development, my goal was clear – to transform the report from a passive data source into an active, engaging sales aid.
I began by understanding the report from the users’ perspectives – both our internal business development managers, and the hiring managers and recruiters on the receiving end. I then conducted competitor analysis to understand what worked elsewhere and how we could apply those learnings to us.
Proposal in hand, I pitched my recommendations, gained stakeholders buy-in, and began to create the prototype. The prototype was then take out into the field to gain further feedback, and further changes and improvements were made in the final version.
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The Results
With the goal of giving the business development team a dynamic sales companion that tells a compelling story about what we bring to the table, I transformed report by introducing the following improvements:
1. Highlighted time and cost-saving reasons to work with our office.
2. Outlined the multiple ways to engage with and recruit students.
3. A “Talent Finder” table that demonstrates the values of each recruiting activity.
4. New guide on how to write a good job description.
5. Compelling value propositions for each student group.
6. “Frequently Asked Questions” section to reduce inquiries and save time.
7. Simplified recruiting timelines to let recruiters know when best to recruit.
8. To add a personal touch, actual students were featured, along with their names and respective titles and companies.
With the refreshed talent report, we wanted to engage hiring managers and recruiters in a more proactive and insightful way. The new report not only armed our staff with useful data, they now have an indispensable tool that’s a part of their comprehensive sales strategy.