Evan Lee Yang

creative project manager, marketing communications strategist, storyteller, team player.

About me

  • 9 years of experience working with creative, marketing, and communications projects of varying scales and across multiple platforms, including 4 years in managerial roles.
  • Strong believer in empathetic and active listening, building trust and strong partnerships with clients, leadership, and cross-functional teams.
  • Proven ability to lead creative projects from concept to completion, ensuring they align with strategic goals and resonate with target audiences.
  • Detail-oriented? Absolutely. I don’t just focus on the big picture; I make sure every little detail is perfect and on-brand.

Projects

CREATIVE PROJECT MANAGEMENT

Amazon Pickup & Returns

Empowering customer experience with pickup, return, and package services across multiple locations.

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CREATIVE PROJECT MANAGEMENT

Amazon The Last Mile

Mastering multiple brand guidelines to deliver highly creative assets.

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digital PROJECT MANAGEMENT

UBC Civil
Website Refresh

Creating a human-centered design to highlight the remarkable faculty and student achievements.

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BRANDING / IDENTITY

UBC Civil Merch

Designing a meaningful and engaging visual to increase student engagement and bring a renewed sense of pride to the department.

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INTERNAL COMMS / UX-UI

Faculty & Staff Portal

Streamlining processes to make everyday tasks more efficient for all.

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RESEARCH / DESIGN / SALES

Talent Report

Producing a dynamic sales companion that tells a compelling story.

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Experience

Please click on each box to expand.

  • Spearheaded multi-regional, cross-channel creative campaigns for Amazon Prime, XCM, The Last Mile, Pickup & Returns, and North America Stores, overseeing campaigns totaling $2M annually and ensuring alignment with stakeholder expectations, brand guidelines, and best practices.
  • Developed workback schedules, allocated resources, negotiated estimates, and maintained real-time trackers to keep internal teams and vendors aligned on timelines, deliverables, and budgets.
  • Coordinated multi-phase timelines, triaged creative requests on workflow management platforms, and ensured critical details were addressed, collaborating with design, production, and clients to achieve a 98% on-time delivery rate.
  • Acted as primary liaison between clients, creative teams, and stakeholders, leading status meetings and ensuring on-time, on-budget projects by addressing resource constraints, scope changes, and feedback.
  • Implemented rigorous QC protocols to validate creative assets against Amazon’s brand standards and media specs, resulting in a 9/10 satisfaction score and consistent stakeholder alignment.
  • As the driving force behind all external and internal communications, I developed and executed comprehensive communications plans to increase department reputation, amplify faculty research, streamline workflows, and foster engagement with students, alumni, faculty, and staff.
  • Spearheaded a website revamp project and managed 45+ stakeholders including faculty, staff, students, and external vendors to improve end-user experience and optimize operational efficiency, resulting in a 20% increase in web traffic.
  • Collaborated with faculty on industry and academic awards applications by expertly aligning teaching and research achievements with application requirements, achieving a 75% success rate in awards. This resulted in multi-millions in funding, increased departmental recognition and recruitment of high-caliber faculty.
  • Implemented organic social media growth strategy that significantly increased student and alumni engagement across all platforms, including a 150% increase in Instagram followers.
  • Developed internal Faculty & Staff Portal to facilitate interdepartmental communications and collaboration.
  • Increased student engagement and boosted departmental morale by successfully managing all stages of producing student merch, resulting in a 100% sell-out rate of the first drop within two months.
  • Spearheaded communications initiatives focused on building relationships with industry recruiters and hiring managers in order to improve student hiring outcomes.
  • Championed major rebranding process for two new academic programs, collaborating on planning and execution with 20+ stakeholders, internal teams, and focus groups.
  • Developed and launched new employer-facing website and strategized integrated marketing plan including search engine optimization and paid advertising to achieve #1 in Google ranking within three months.
  • Created employer branding, content and event marketing campaigns that improved student hiring outcomes.
  • Managed transformation of the UBC Sauder Talent Report from static report to compelling sales companion resulting in increased win rate for business development initiatives.
  • Collaborated with events, operations, student advising teams to plan a large-scale networking event that engaged over 75 employers and 300 students, garnering positive feedback from attendees and establishing it as an annual tradition.
  • Boosted monthly newsletter open rate by 33% and generated leads by implementing a successful email marketing strategy. Consistently produced engaging blog posts on LinkedIn to drive traffic to the website.
  • Conducted market competitive analysis and developed a go-to-market strategy that effectively marketed distinct student groups to employers. As a result, increased job postings by 15% year-over-year.
  • Created visually appealing designs for print, web, and social media platforms. Ensured that all messaging was on-brand and conveyed a compelling story to captivate target audiences.
  • Developed and executed comprehensive ad planning and buying strategies across various media platforms, including TV, radio, digital, and social media, for major clients such as Walmart, Southern California Edison, Shiseido, Godiva, and more.
  • Negotiated rates and contracts with vendors, resulting in highly favorable terms and seamless execution of each campaign.
  • Consistently monitored campaign performance, identified areas for improvement, and executed highly effective optimizations to maximize ROI.

EDUCATION

University of Southern California – Annenberg School for Communication

Master of Communication Management
Los Angeles, CA | May 2015

USC Annenberg is the ranked #1 worldwide for communications studies. I was inducted into the Lambda Pi Eta (LPE) Honor Society for maintaining a GPA of 3.75 or higher.

Lewis & Clark College

Bachelor of Art in Communication
Portland, OR | May 2010

I was Chair of the concert planning committee, Lewis & Clark Music Coalition (LCMC), founding member of the acapella group Section Line Drive, and a contributing writer for student newspaper The Pioneer Log.

My thesis research on colorblind racism won the Debut Paper Award at the 2011 Western States Communications Association (WSCA) Convention.

SKILLS

skills

creative project management, AI prompting, content creation, strategic communications, stakeholder management, public and media relations, storytelling, graphic design, writing, video editing

technical

Adobe Creative Suite, WordPress, Asana, Notion, Drupal, Salesforce, Mailchimp, Canva, Google Analytics, AdWords

interests

podcasts, reading, audiobooks, music production, documentaries, concerts, design, thrifting, meditation, health and fitness, mental health and wellness

Get in touch.

Let’s create together. Contact me to chat about new opportunities!

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